This posting is basically a 'retweet' of an article I saw this morning by Frank Reed of The Marketing Pilgrim, where he talks about the recent publication of the Social Media Marketing Industry Report by Michael A Stelzner.
With social media slowly but surely gaining more traction as serious mainstream communication channels, Reed believes that it will be increasingly possible to acquire useful field data about social media penetration and adoption that would be useful to marketers and communication practitioners alike.
Stelzner’s report comes on the heels of interviews with more than 900 social media users (amateurs and professionals), and some interesting aspects:
- Learn what the top 10 social media questions on the minds of marketers are;
- 72% of the survey interviewees have only just started dabbing into social media, which reveals how startlingly nascent this industry is, despite the number of years social media has been around;
- Trends are pointing towards the smaller enterprises (2-100 employees) as being the most experienced and adaptable to social media, and some have even been using social media in their operations for years;
- The silent generation may be silent no more as people aged 60-69 are increasingly likely to get started with social media than any other groups;
- The more time spent on social media tends to bring in bigger ROIs, thus reinforcing the cycle;
- The top four social media tools are Twitter (81%), blogs (79%), LinkedIn (78%) and Facebook (77%), while social bookmarking is the least understood application at the moment (it figures!!!)
The Point...
I agree with Reed’s point that these findings mean nothing unless we are able to apply them to our own setting and meet our needs. What’s your need? Are you a newbie (just like me?), or a social media guru? Or a social media marketer?
You’ll be interested to know that Stelzner has provided some guideposts in his report especially for people from these three categories!
For a better feel of what the report has to offer, take a look at the introductory video clip on Stelzner's site below and decide for yourselves. Or just download the free report and pour through for whatever is gold to you!
Bottomline – don’t do nothing!
7 Comments
|
Daniel SeetDaniel is a student with Emerson College's Communication Management program. He is a recent convert to the world of PR2.0 and hopes to start a dialogue to broaden his, and other's, understanding of this subject. Archives
April 2009
Categories
All
|