Web 2.0, marketing and PR blogger Adam Singer compiled a list of 22 inspirational quotes from around the industry (see below), and recently put them together into a multimedia presentation. Enjoy!
Bloggers quoted:
Chris Brogan, Seth Godin, Eric Friedman, Tim Jahn, Brian Solis, Chris Anderson, Peter Kim, Matt Dickman, Steve Hodson, Robert Scoble, Mitch Joel, Skellie, David Armano, François Rocaboy, Mark Stevens, Mark Dykeman, Kevin Kelly, Maki, Leo Babauta, Jamis Buck, Jeremiah Owyang, Sarah Lacy.
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Deirdre Breakenridge recently posted in her blog the article 'Are You a PR 2.0 Champion?' which created a space for me to reflect upon my own journey in learning about social media and its impact on communications and 'new' PR. How do you know if you are ready to champion for a change to the way we communicate? For me, I must say that I’m able to put in an unequivocal ‘yes’ to most of the questions, Though I should qualify that the level and degree of involvement in each question are a different matter altogether. Yesterday evening, I had the unique chance to sit in on a talk by Dan Schawbel, one of America's up and coming voice in the field of personal branding through Web 2.0. Organized by the Boston Salty Legs Career Club at the function room of the Vlora Restaurant (see the registration process above), Dan gave a 50 minute presentation about what it takes to improve our personal branding and in this economy, how Web 2.0 tools could be used to fashion a powerful online identity, and how, in his four-step branding process (discover -> create -> communicate -> maintain) we have a robust roadmap of building our Web 2.0 brand from scratch and setting it on the route towards recognition and success. Networking's the name of the game! I was so glad to have had the opportunity to befriend Alan Billing and Tim Fitzpatrick. Alan (left of picture) is a go-getting entrepreneur now heading his seventh start-up company while Tim's looking to develop a brand new career out of Web-based writing and communications services in the niche area of chemistry. Me? I've a fire-fighting background but am now reading my Masters in Communication Management, and developing a profound interest in Web 2.0 and social networking. I'm not sure if you can get anymore eclectic than that... It wasn't a terribly big room, but credit to the organizers, I thought they managed to squeeze about 30 people or so in the room. Here you see the leader of the Boston Salty Legs Career Club, Susan Kang, giving the welcome address. She started off by describing herself as someone who's absolutely crazy over Twitter (of course I paraphrased it... she said it in a more hilarious way, but it's something like that...). Guess tweeting is now the new Cocainof our digital socialization! And on comes Dan Schawbel... I got to admit. I came because I wanted to hear him for myself. A month ago I'd heard a classmate of mine waxing lyrical about Dan's dynamism and passion about personal branding and Web 2.0 and I wanted to know what the buzz was all about. To be really honest, my interest actually lies more in the repurposing of Web 2.0 for corporate communications and PR, while Dan's expertise is about individual branding. Somehow, as his presentation wore on, I had a niggling sense that there could be a chasm to my expectations. But on hindsight, many of the things that he covered last night seem just as applicable in the organizational context, especially if we see the organizational unit in the light of his personal branding concepts. Some key lessons I picked up? I like Dan's personal branding cycle (see image on the left) because of it's scalability in both personal branding and organizational branding as well. Here's a quick review of each phase as it relates to both the individual and the corporation: For the organization, I would think that stakeholder analysis would fit nicely into the 'Discover' phase because of the parity of the process, where the organization tries to understand the segment of the community it wants to reach, and caters its communications to this specific group of people accordingly. As Dorie Clark, CEO of Clark Strategic Communications says, it’s always going to be about the target audience and who we're trying to reach, finding out what their main channels of communication are, and being part of the dialogue where they are (read more about her thoughts on PR, communications and the impact of Web 2.0 by clicking here). MEDIA CENTERFind this Useful? Save this article as a PDF Now! Now here's something exciting! Being curious, I tested the service out on my own blog's landing page and, viola! What I got was a surprisingly crisp and clear rendition of my site's homepage as a PDF, and here's the interesting thing! All the hyperlinks within the page are active as well! Enter to PDF File Converter, which is part of the umbrella of services that includes the HTML-PDF conversion application discussed above. You may want to bookmark this site as well. For now, I'll be integrating this 'service' into articles posted under the PR 2.0 page (you'll be seeing more of such applications like the one above at the end of each post), and depending on how successful this turns out to be, I wouldn't mind expanding it to all postings in the future. If you are interested to copy the widget, the script is available below. <script type="text/javascript"></script><script src="http://web2pdf.freepdfconvert.com/pdfbutton.js" type="text/javascript"></script> From how I see it, this will be a small but purposeful step towards the gradual transfiguration of my blog entries as Social Media Releases (SMR).
You'll notice the title to this post is basically a retweet (RT) of an entry by BBC Click. If it helps, I actually contemplated this for a while before going ahead to use it to head my blog post. I mean, this is the age of new media right? So why can't a RT serve as a bonafide title? So there... I got this off my chest. Now, back to the original purpose of this post. Gaining access to a hacker's world: The threat of Botnets!I found Spencer Kelly's recent article on how he and his colleagues managed to purchase the services of botnet providers from Eastern Europe. Wait a minute. Let's back up a little and talk about what a botnet is. Having just revamped my landing page, and having watched my daily pageviews languish between the heights of the 20s and (usually) the lows of five or six, it was certainly encouraging to see the pageviews hit the 75 mark. But thus far, there's been no comments from the visitors. I'll have to check Google Analytics tomorrow to see if there's any marked change to the bounce rate, and in the meantime, will just keep my fingers crossed that readers will start engaging with the articles. But hey, what a re-start! So according to Google Analytics, my blog has seen some 140 visits since its launch, and most visitors spend an avarage of 4 minutes 43 seconds with the site. A curious item listed in the analysis is what's called a bounce rate, and according to Google Analytics, this measures the percentage of single-page visits, or visits where the person left the site from the landing page. A high bounce rate (mine's 40.71%) indicates that people do not find the landing page as compelling as it should be. These days my laptop web browser is a sea of clutter - at least that's what my wife says. Facebook users beware! CNN's Errol Barnett files this report on 2 March about the Koobface Worm that is targeting Facebook accounts. |
Daniel SeetDaniel is a student with Emerson College's Communication Management program. He is a recent convert to the world of PR2.0 and hopes to start a dialogue to broaden his, and other's, understanding of this subject. ArchivesCategories
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