Having just revamped my landing page, and having watched my daily pageviews languish between the heights of the 20s and (usually) the lows of five or six, it was certainly encouraging to see the pageviews hit the 75 mark. But thus far, there's been no comments from the visitors. I'll have to check Google Analytics tomorrow to see if there's any marked change to the bounce rate, and in the meantime, will just keep my fingers crossed that readers will start engaging with the articles. But hey, what a re-start!

So according to Google Analytics, my blog has seen some 140 visits since its launch, and most visitors spend an avarage of 4 minutes 43 seconds with the site. A curious item listed in the analysis is what's called a bounce rate, and according to Google Analytics, this measures the percentage of single-page visits, or visits where the person left the site from the landing page. A high bounce rate (mine's 40.71%) indicates that people do not find the landing page as compelling as it should be.

OK, so a rate of 4 in 10 who leave my blog's landing page doesn't seem such a bad deal right? But I wonder how many out of those 6 that do stay are actually my own visits to verify the publication of new posts or changes? Google Analytics can't tell me that. So, make some changes.

Well, if you've been visiting this blog, you'll realize that first and foremost, the global navigation panel has changed. What I've done is to redo the navigation headings in an all-caps format to give it a fresher and more professional appearance (I hope).

But aesthetics aside, I'm also working on a new landing page that aims to give visitors a quick run-through of what the site has to offer them. So, if you've only got a minute to decide if you'll go deeper into the blog, this page is intended to tell you where what is being offered to whom. In the meantime, the ABOUT page has been shifted back.

You'll also realize that there's also a CONTENT PAGE site. Now this acts like a site map of the entire blog that tracks all the entries that were ever made, so if you want to know in one glance what some of the past issues discussed are, this is where you go.

So this is what I'm doing for now. I hope it'll help make the blog a more worthwhile place to visit. Right then! Gotta start putting my public affairs assignment together. Watch out for that under the PR 2.0 site soon ok? Also coming out in a short time are my interviews with two public relations and new media practitioners where we discuss a wide spectrum of issues ranging from PR to public affairs (and their nuanced differences) as well as the impact of Web 2.0 on governance and communication.

OK, will update again then!